ineke.co.uk

It was a tough one this year, my shortlist was about 10, and I’m still not sure I’ve got it right – I don’t know if I should penalise some for being nothing to do with the actual company they’re advertising, or what about companies I’ve never heard of – but after much deliberation, here are the worthy winners! (Results from previous years can be found here)

1: McDonalds
I absolutely loved this, though my colleague and I debated the ending as he wasn’t so impressed. We agreed that maybe the Dad should have taken the cheeseburger for himself if Father Christmas only eats mince pies….

2: Aldi
A great sequel to last year’s entry

3: Barbour
Literally no idea who this company are, but if they’re doing a sequel to The Snowman then that’s easy points right there!

4: Marks & Spencer
Feels like more of an advert for Paddington than M&S, but that doesn’t stop it being lovely.

5: John Lewis
The product placement is obvious, but such a sweet story!