April Fools 2026

1 04 2026

And we’re back!

There’d been a few people online saying people shouldn’t do April Fools this year due to the state of the world, but I’d argue that that’s exactly why we need it, something fun and creative to lift our spirits, and I’m pleased to report, there’s some good stuff out there this year, numbers don’t seem to have reduced at all.

The last couple of days have had so many brands having a laugh at the expense of the great KitKat robbery, (both in the comments on that post, and in their own posts, which have been very enjoyable, but not April fools as such! I’ve had to skirt around a lot of them this morning!

It does feel more and more that there are 2 tiers of these posts these days, those that have put in real thought and come up with something clever and innovative, and those who’ve just launched a new flavour of something. I’ve put it all in this year, but I do thing unless it’s something clever about the new range of perfumes/candles/icecreams, next year they might get omitted, cos this list is LONGGG…

Also, it’s worth pointing out these aren’t in any particular order, just how I stumbled across them, so the quality is mixed throughout, some real gems scattered all the way through.

As per usual, I’m sure I’ll discover more stuff after midday as there’s just too much to cover in 3 hours (and they have flown this morning!), so I’ll post updates at the bottom later if that’s the case.

As has become traditional, there’s a short note under each post incase they delete them later… happy reading 😊

RyanAir actually went early and posted last night that their social media communications were going to become more corporate and professional.

Iceland also went early on Tuesday evening with their tear and share Darlic bread

Bothy Threads selling fully stocked actual craft sheds

National Trust offering a birdsong translation service in Wales

Bath Assembly rooms find new book “Elegance and Expectations” from Jane Austen

Caffe Nero launching new locations from old phone boxes

Subway launching gels for marathon running

PG Tips emergency tea that boils in 10 seconds from the push of a button

Eastenders are filming an episode from the point of view of the Queen Victoria bust

Poundland announce PoundlandAI

Tesco are selling giant boiled eggs like Easter eggs

Easyjet reveal a statue of Jane from Airline

Must Have Ideas launch super smart mug for tea

Dominos and Pot Noodle collaborate on a pot noodle pizza

Dunelm launch swanky new cat bed that looks remarkably like a cardboard box

Ikea launch meatball lollipops

Krispy Kreme launch Kolin the Caterpillar cake made of doughnuts

Sodastream backpack

Surrey Police bobby pins

Ordnance Survey announce a new Grid North

Heinz announce Matcha Mayo, though this really feels like it could be real

Sacla pasta pot ice creams

Greenbelt announce new location of Gloucester Services

Lidl are selling pastry crumbs

Frankie and Bennys are selling space food

Yorkshire Tea are selling mugs made out of biscuits

Beefeater selling a 74 patty burger

Pizza Hut vertical pizza box

British Transport Police trialling AI patrol bots

Square strawberries from Cammas Hall fruit farm

Cake drive through at a cafe in Liverpool

Warburtons and Only Curls collaborate on a curl serum using crusts

Wilkos scratch and sniff wallpaper

National Express launch on board kareoke system

Asda armchair trolleys

Heinz weanbot robot vacuum cleaner

Marlow recognises potholes as local heritage assets

Devonwick candles launch new fish and chips scent

West Midlands Ambulance Service launching AI paramedics

Wildlife hospital launching translation technology

Sweet Reviews announce Heinz chocolate spaghetti

Samsung NZ are selling Earring buds

Uber boat first aerial route

COOK selling their own range of ready made and then frozen teas

Terry’s chocolate orange emergency segment phone case

Quorn Easter picnic egg

Silver Spoon pickle flavour icing sugar

Nescafe and Rowse coffee honey

Vimto sip straws

Golden Syrup chocolate bars

Hole free bagels from NYBakery

Fussy marmite scented deodorant

Timpsons escape room

Bella Italia garlic bread gelato

Decades after the teasmade, Swan bring out the toastmade

Boots de-pollenator to help hayfever sufferers

Golden Wonder super sour flavour

TUI launch plane food pop up shop

Screwfix glow in the dark screws

Vue cinema candle range

Little Tikes Cozy Coupe vacuum cleaner

Ikea Malaysia have brought out a meatball bath bomb

Home Bargains loyalty card, with slightly odd benefits

Vaseline blue lip gloss

Seabrook sea-through crisps

Henry Hoover isn’t going to smile anymore, there’ll be all sorts of expressions

Whittards phone case emergency teabag holder

Divine Good Vibes chocolate infused with positive affirmations

Lily’s kitchen perfumes

Legaldi

New Easter egg ideas from Sainsburys

TGI Fridays mozzerella stick scented candle

BMW launch the indicator!!!!

Scrub daddy fingers

Currys launch sniff tester to see if your clothes need a wash

Lego launch a car

Volkswagen canary blindspot monitor

Branston pickle filled Easter eggs

Vegetable flavour mentos

Muller and Kingsmill collaborate on Crusty Corners…

Count Bin-Face has joined ReformUK

MetOffice perfume that smells of rain

Dishmatic chocolate refillable handle

Farady delivering this year’s RI Christmas lectures via AI

Longleat’s zebras have laid eggs!

Tictac lip balm

Maldon salted caramel sea salt flakes

Russell Hobbs kareoke toaster

Jet2Holidays staff will look after your pets while you’re away

Uber underwater taxis

Gressingham duck ice cream

TSB launching furry bank cards

Paddington claims to have a new favourite sandwich filling

Wickes launch Lunar Panels, like solar, but nocturnal

RSPCA name seagulls as the UKs favourite bird

Skoda have dog washing accessory fitted to cars

Kentucky Fried Carrots

Strawberry Matcha Capri Sun

Sweetzone fizzy brussel sprouts

Boden washing powder to target stripes

Bluewater Shopping’s lake has turned blue

Whitehill Park pool closure due to rubber ducks refusing to leave

Godstone Farm has pink lambs to match the blossom

Lakeside have a new Blockbuster store opening

And lastly, a few links that just wouldn’t embed into wordpress, no matter how many times I tried!


Discoveries since midday

Fitsteps heels classes

Lemon & Jinja introduce a browsing fee

York Uni switch graduation hats for LongBoi hats

Hornby launch OnlyTrains app

Toddler snacking jacket from My Little Piccolo

Scalextric helping in roll out of guided motorways





April Fools 2025

1 04 2025

Here we go again!

There was a weird thing happening in the last couple of weeks where a handful of brands posted significant changes and then retracted them , as if they just got April fools wrong – eg Lipton said they were stopping their peach ice-tea and then took it back! I also really enjoyed Ikea’s clock change Klokkentroll at the weekend which felt like it could have been one on the right day.

Walkers changing the colours of Salt & Vinegar and Cheese & Onion to match the rest of the crisp world feels April Fools-y, but was four days ago, so I *think* it’s real?! **UPDATE** So it turns out it was an April Fool, but that’s just cheeky doing it so many days before, I’m not impressed.

I’ve been finding stuff right down to the midday wire today, so will probably be back later in the day to tack ones I missed on the bottom…

Anyway, as per usual, a short note under each post incase they delete them later… here we go – enjoy!

Massiv laundry lablets from Smol

Cadbury Creme Egg Goo sachets for chips

Guide dogs starting a food delivery service

Miranda Hart doing a range of pants with Cotton Traders

Wrendale releasing mega size plushie toys

Ant & Dec launch Plank and Deck decking company

Bothy Threads launch Bothy Breads

New Eastenders opening credits

OS Maps tea time alarm

Heinz Dubai Beanz

Waitrose requiring 18+ ID for Easter Eggs

Camping and Caravanning Club Squirrel translator app

Halo Top icecream new flavours including Fish & Chips

Suitcase that’s also a pillow from Dunelm

Poundland Airways

BMW have a hair on the lens on their advert

Pizza Express boxer shorts

Volkswagen free tattoo with every car

Beefeater gyms

Co-op salt and vinegar crisp lip balm

Krispy Kreme discontinuing their original glazed doughnuts

Terry’s chocolate mint toothpaste

Mylee invisible nail gel

Kitkat emergency break kit

Sainsburys food air fresheners

Morrisons flavour perfumes

Babybel wax sleeping bags

Yorkshire Tea microwave tea pouches

Easyjet Jet-ato flavours including snail and garlic, and moroccan tagine

Give Blood vampire loyalty card

Royal Albert Hall immersive Nokia 3310 experience

Old Lego minifigures with hair

IKEA meatball lipbalm

Paddington changes his name to King’s Cross

PG Tips cereal

Mini AI adaptive polite car horn

New jobs at National Trust

Historic Royal Palaces find old painting where someone is wearing a watch

Santander doggy side cars

Lynx with catnip

Timpson scented candle

Pre-toasted Warburtons

My Time Capsule podcast has Donald Trump on

On site microbrewery at Greenbelt

London Eye going on a world tour

Edinburgh Zoo hiring people to pick up a penguin

Honda catnip car seats

British Transport Police ban outdoor footwear on trains

Marmite video that won’t play

M&S Percy Pigs for sale in Target in the USA

Mcvities hotline to report stolen biscuits

National Express flying coaches

Birdseye waffle holes

FlightRadar shows a Concorde flight

Aardman models moving when unsupervised

Marwell Zoo perfume

Subwhey protein drinks

Popsy make your own dresses


Stuff found after midday

Silverstone circuit replacing all corners with roundabouts

Bake Off are adding air-con to the tent

Guy gets Dominos tattoo in exchange for free pizza

Frankie & Benny’s baby food

Innocent adult sized kids smoothies

Boden wet dog candle

Soap clogs from Friendly soap

Mood lenses from Lensology

Butter and salt pringles

Drone delivered portaloos

ABRSM offer Grade 1 Kazoo

Jon Richardson joining the cast of Waterloo Road

Royal Navy submarine display team

Yorkshire pudding cereal

Hovis crust-only loaf

Staedtler removing the stripes from their pencils

Niagara falls drained dry to collect wishing coins

Central Church Bristol adding a helter skelter to their building





April Fools 2024

1 04 2024

I was a bit concerned how much there’d be this year as it’s a bank holiday, but I’ve not been disappointed!

As per usual, I’ve put captions below the posts in case the posted get deleted later!

Let me know if you find any good ones I’ve missed and I’ll tack them on the bottom later.

Enjoy!

For some reason the McDonalds Lefty nuggets won’t embed, but you can get it at the link

Ant & Dec quit TV for a culinary career
Wrendale launch patterned paint
Church Times announces album from nuns with Abbey Road style cover
Bothy Threads launch Jams
Chocolate Orange Juice
Supersized Minion Lego set, 2.5m tall

Dominos Frozen Pizzas

Ordnance Survey Canine Surveyor Squad
Heinz Shampoo
Pizzeria on rails on the Heathrow Express
Wild Lick Balm
VW harlequin coloured iD3
Beefeater napping pods

Pink Stuff launch Brown stuff, to stop dirt standing out

Cadbury Straighty-Waighty
Co-op crisp sandwiches

Pizza Hut egg pizza

ETA Services mobile cycle lanes
Yorkshire Tea parallelogram bags
Spicy Babybel
Dunelm rabbit furniture
Sainsburys double decker shopping trolley
Microwaved tea is the best tea
Gravy filled doughnuts from Morrisons
Gravy glazed doughnuts and shepherds pie turnovers from Lidl
Boris Johnson & Liz Truss review the papers on Papercuts podcast
Camping and Caravanning club floating caravan
BMW cleaning suit
Marmite massage oil
Aberdeenshire library trialling sorting books by colour
Burger King the movie
Frankie & Benny’s meatball sundae
Innocent adult grape juice
Popsy colouring in dresses
Krispy Kreme, you bring it, we glaze it
IKEA hands free hotdog eating kit
Royal Albert Hall Prince Albert AI
Heathrow launching own airline
Tower of London washing the lions ceremony
Mccain potato scent diffuser
Easyjet food trucks
Halotop tomato ketchup icecream
Poundland click & sniff

Aldi Love Aisleand

Greenbelt venue sponsors

Added later:

Paulton’s park warn of slushies turning flamingo blue
Dartmoor’s only volcano starts smoking

Police topping up blue lights

Cook Shop start selling ice cubes
Bic sell edible pens
Piano Guys sell half size pianos for half price

Egg United loan Alex Horne to Chesham United

Kew Gardens tree hugger
Zooey Deschanel doing a one woman show of Les Miserables
Duolingo on ice
Viper from Gladiators is Cbeebies newest presenter




April Fools 2023

1 04 2023

Feels like mostly a strong batch this year (though I did ignore one or two including Lego… just didn’t feel good enough to share). We definitely lost a few by it not being a weekday, but what’s there feels like high quality.

Like last year, I’ve put captions below the posts in case the culprits delete them after midday – let’s hope not many do!

Let me know if you find any good ones I’ve missed and I’ll tack them on the bottom later.

Enjoy!

Tesco renaming to Tesco’s
Ordnance Survey released scented maps
Volkswagen launching nail varnishes
Channel 4 launching Channel 4 minus one
Royal Albert Hall publish letter from Winston Churchill asking if they really have Hitler’s testicle.
Aldi launch computer game “Check Out Duty”
O2 will tailor your pockets for free if your phone is too big.
National Trust announce Blossom Dance to direct bees
Ant and Dec in talks to play Q’s assistants, A&D, in new Bond film
Iceland announce hash brown crown
Post Office launch streetwear range
McDonalds announce McNugget boots
Aardman announce Feathers McGraw hat
KitKat release 5 finger version
Waitrose launch Merlonay bottle – mix your own Rose
Morrisons designate parking spaces for cake eating
Heinz and Yorkshire Tea announce beans on toast flavoured tea
Marmite release withdrawl patches
Dominos launch crusts to dunk.
Wild release edible dog deodorant
Pizza Hut announce crust only pizza
Co-op release scratch and sniff ready meal packaging
Lush release blue tick bath bombs
Dunelm launch lunchbox handbags
Weetabix turn their packaging purple
Pizza Express release pizza Easter eggs
Creme egg and Dairylea Dunkers combine
Electric cars allowed to drive both ways down one way streets
Electric cars to be charged by pets
Walkers launch heart shaped crisps
Innocent announce zero waste smoothie
You can see the Eiffel Tower from the London Eye
The Globe Theatre discover that Shakespeare had a twin
Marwell Zoo discover that their rhinos are taking on the zebra’s stripes
Big Church Festival launch Praise Juice
Greenbelt only serving food that the Bible says Jesus ate
Candy Kittens flavoured Colgate toothpaste
Microbreweries on top of Timpson pods
CofEbay

https://twitter.com/IKEAUK/status/1642098519400906753

Beefeater fungus gin
Dr Karl Kennedy from Neighbours joining Eastenders
Durdle Door collapses
FFS release leg hair growth serum

Added later in the day:

RAC launch Orange Juice for cars
Popsy clothing add scent to alteration options
Steven Brown Art found a rainbow McCoo in real life
Spotify allow you to Bluetooth broadcast music in train carriages
Ocado announce edible candles
The Traitors was scripted
Square Babybels
McFry burger




April Fools 2022

1 04 2022

Hello hello! Another year, another morning of scouring the internet for what companies have come up with this year!

It’s good selection in the end, though with a few gaps from some of those who are normally pretty regular, which was a shame. I couldn’t even find any other sites doing roundups to check for what I may have missed, which was odd, but if I find any more later, I’ll add them in at the bottom!

I’ve put captions under each one as some companies delete the posts after the festivities have passed.

Enjoy 😊

Mud from Marble Arch mound to be used to rebuild part of Hadrian’s Wall as part of ‘levelling up’ plans.

Second Severn bridge (Prince of Wales bridge) to be renamed Gareth Bale bridge

Ant & Dec launch Toon Coin cryptocurrency
Walkers launch bread shaped crisps
Tim Farron hosting political fighting show on GB News
Timpson launch wooden eco-keys
Mike Pilavachi quitting Soul Survivor to open a restaurant
Wild deodorant launch cheese scent
Co-op launch luxury salt and vinegar candle
Rylan voicing Alexa
Aldi launch an airline
Dominos garlic and herb dip on tap
Sainsburys launch berry hybrid, the Sainsberry
Marmite Krispy Kremes
Pre-hated jars of Marmite
Everyone can claim a Guinness World Record certificate for when they were the youngest person on earth
Grand Designs spin-off, Bland Designs
Ordnance Survey painting real life contours
Good Morning Britain hosts drops unique plant
Royal Albert Hall launches collection of NFTs

https://twitter.com/paulsinha/status/1509798113669697582

Sniffing Around Urban Small Areas & General Explosives dog joins Surrey Fire & Rescue
Martin Lewis says Twitter are adding an edit button
BBC remaking The Trip with Ed Gamble and James Acaster
Halotop ice cream launch avocado flavour
Morning Live feed Gethin a very spicy apple pie
Frankie & Benny’s ban ketchup
Iceland launch “Hash” brown fries
Guide Dogs UK employ a dog
Solar powered, rain sensoring windscreen wipers for glasses from Must Have Ideas
Pastry scented perfume from Lidl
Mini limo with hot tub
Hampshire Fire & Rescue carry flamethrowers to fight fire with fire
Buy LNER train seats for your home
Lego launch maxifigures
Bremont Williams racing watch which sprays you with champagne
Bison reintroduced to the Thames Basin
Pizza Express vegan garlic lip butter
Timehop predict toothpaste Oreos
Paintings at National Trust properties sent for restoration are replaced by human models
British Transport Police looking for people to sing on new See It, Say It, Sorted, single
Blackpool Tower to be painted tangerine
Dino-cam at Edinburgh Zoo
Mr Blobby on the new face of Big Ben
Honda have front seat pet co-pilot option

SpecsaVARs glasses
Pot Noodle pizza

And lastly, genuinely not sure if this is an April Fool or not, given some of the other mad things they’ve done, but LadBaby has done a Sausage Roll candle


Added after midday as I found them:

“Pam” prequel to Gavin & Stacey
Hampshire & IOW Air Ambulance scaring off the birds with new speakers and purple blades
Wired autocomplete glue




April Fools 2021

1 04 2021
After a bit of a damp squib last year, the corporate April fools seem to be back! There are a few notable absences (as well as fewer sites doing their own round-ups), but definitely a much wider selection than last year, and some very good ones too – so here we go! The Guardian reveal plans for a second Suez Canal along the Egypt/Israel border. Edinburgh Zoo had people in costume on their Panda Cam. Volkswagen announced on Tuesday that they were changing their name to Voltswagen: https://twitter.com/VW/status/1376868756782219266 QI launch an OnlyFacts account for over-18 rated trivia: Jake Humphrey announced a long-form interview with the Queen:
Off Menu Podcast changing hosts: Ant & Dec are changing to Dec & Ant: Ordnance Survey discovered a new Scottish Island: Innocent & Heinz launch Smoup: The Good Roll launch left-handed toilet paper: https://www.instagram.com/p/CNHR-_hDVKU/ Dairy Milk with Sweetcorn: ASDA launch Baked Beans mixed with Weetabix: Lego launch “Smart Bricks” that move out the way so you don’t step on them: Wild deodorant launch a sweat scent: Jude’s ice-cream launch a salt and vinegar flavour: Surrey Police announce interactive stab vests:
Subway launch “helping hand” leaving you a free hand to scroll while you eat:
Hot Tea taps in kitchens:
Argos launch a lawnmower that’s also a treadmill:
Birds Eye launch a potato waffle toaster:
Buckingham Palace to become office space:
Happy Beds launch a concrete mattress:
ITV announce a new show, “Dove Island”:
BMW are getting rid of indicators as an “under-utilised feature”:
Andover Police run a competition to win a Get Out Of Jail Free card:
BBC Morning Live got Gethin Jones quacking to improve his workout:
Surrey Road Police share accident after driver was under the influence of Calpol:
Sainsburys launch Free-From Coriander range: Hampshire fire and medical services launch a flower arranging course for if your employees are poor at first aid or fire safety:
Pringles launch lip balms: https://www.instagram.com/p/CNE8rG0KPhS/ McDonalds launch new three fries portion:
The Independent says scientists have developed living robots:
The Queen is abdicating and taking a job at Facebook: https://twitter.com/Queen_UK/status/1377559313607184387 Terry’s Chocolate Orange launch lots of other fruits: Digital Camera World announce new solar-powered DSLRs:
Lensology launch X-ray Vision lenses: https://twitter.com/Lensology/status/1377561811923394567 Sky Mobile launch a pet tariff:
The grass at Wimbledon Centre Court is turned purple:
Frankie and Benny’s launch a meatball bath bomb:
Walkers launch chocolate Wotsits:
McCain launch upside down potato smileys:
Lipton launch a self-jiggling teabag:
The Baby Club tv show is launching The Grown Up Club: Mike Pilavachi launches Soul Survivor SAGA: https://twitter.com/mikepilav/status/1377574368004423682 Jeremy Vine gets someone to impersonate him in conversation with Ken Bruce:
England will compete in pink at the Commonwealth games:
Marmite, who normally do excellent entries, just seem to have launched a photoshop competition for where the Marmite lid might land next:

I’m aware that the Twitter and Instagram posts are self explanatory, but I’ve added a brief description before each one, just incase the companies go back and delete them after today.
*UPDATE* – more things either posted since midday or I’ve found them since midday!   Toilets Plus launch the FOMO loo:
  Teletubbies launch their own cryptocurrency:
  Tom Kerridge gives a recipe for mushroom ice-cream:
  Paddington doesn’t like marmalade anymore:
  The Post Office launch a collar to translate pets.
  DuoLingo launch a toilet roll:
Matt Lucas told The One Show he was going to be in Line of Duty:





April Fools 2020

1 04 2020

There were a lot of people on Twitter saying April Fools should be ‘cancelled’ this year.
My position on it is that as long as it’s kept light-hearted and harmless, then it’s a great distraction for us all. There’ve been all sorts of other jokes out there to keep spirits up, people don’t seem to take issue with any other form of comedy, and yet for some reason people have written off today – it’s a shame.
(I’m sure most people will disagree with me, that’s fine, we’re all allowed an opinion.)
Anyway, disappointingly it looks like nearly everyone has erred on the side of caution; this is all I’ve found:

Not great in quality or quantity, but respect to them for giving it a go!

Let’s hope that this time next year life is back to normal and we can enjoy this properly.


UPDATE: things found after the midday deadline





April Fools 2019

1 04 2019

Can’t quite believe it’s my tenth year of doing this! (see the back catalogue here – although I imagine many of the older links will be broken by now!), anyway, in the hope of finding out Brexit was all a big joke, here we go…!


Thumbs Up release new range of pet-tech including: Drone dog walker, Paw scanner pet door, and Catapoop.

Telegraph: Parliament ban April Fools jokes.

https://twitter.com/HMCabinetCat/status/1112489850807246850

https://twitter.com/HMCabinetCat/status/1112587618716401664

https://twitter.com/O2music/status/1112394438217814024

https://twitter.com/mikepilav/status/1112511983688003585


Items I saw listed on other roundup pages but couldn’t find evidence for on the actual internet (will add links later if I find them):

  • Colman’s Mustard Custard.
  • Uber Pogo Stick.
  • Brussells banning British Biscuits from EU meetings after Brexit.
  • Sainbury’s Pink Avocados.
  • Kia Touchscreen Steering Wheel.

Items found after I published at midday:

Daily Express: Britain to leave Eurovision after Brexit.





April Fools Round-Up 2018

1 04 2018

Bit later than normal due to Easter Sunday taking priority, but here we go, a pretty strong year this year! Enjoy!

https://twitter.com/montysdognigel/status/980375439653986305

https://twitter.com/SantanderCycles/status/980323879997460480

https://twitter.com/matthaig1/status/980344618477916160

https://twitter.com/WYP_KirkRural/status/980347416204447744





April Fools 2017

1 04 2017

It may have fallen on a Saturday this year, but that doesn’t mean there’s not a VAST crop of stuff to be found! Enjoy 🙂

https://www.facebook.com/pg/IKEASingapore/photos/?tab=album&album_id=1299561796787222

https://twitter.com/CPWTweets/status/848082190139367424

https://twitter.com/Google/status/847919364338622464

https://twitter.com/sealifebham/status/848070088293064704

https://twitter.com/SUBWAYUKIreland/status/848072474222895104

https://twitter.com/HMCabinetCat/status/848065994576809984