April Fools 2022

1 04 2022

Hello hello! Another year, another morning of scouring the internet for what companies have come up with this year!

It’s good selection in the end, though with a few gaps from some of those who are normally pretty regular, which was a shame. I couldn’t even find any other sites doing roundups to check for what I may have missed, which was odd, but if I find any more later, I’ll add them in at the bottom!

I’ve put captions under each one as some companies delete the posts after the festivities have passed.

Enjoy 😊

Mud from Marble Arch mound to be used to rebuild part of Hadrian’s Wall as part of ‘levelling up’ plans.

Second Severn bridge (Prince of Wales bridge) to be renamed Gareth Bale bridge

Ant & Dec launch Toon Coin cryptocurrency
Walkers launch bread shaped crisps
Tim Farron hosting political fighting show on GB News
Timpson launch wooden eco-keys
Mike Pilavachi quitting Soul Survivor to open a restaurant
Wild deodorant launch cheese scent
Co-op launch luxury salt and vinegar candle
Rylan voicing Alexa
Aldi launch an airline
Dominos garlic and herb dip on tap
Sainsburys launch berry hybrid, the Sainsberry
Marmite Krispy Kremes
Pre-hated jars of Marmite
Everyone can claim a Guinness World Record certificate for when they were the youngest person on earth
Grand Designs spin-off, Bland Designs
Ordnance Survey painting real life contours
Good Morning Britain hosts drops unique plant
Royal Albert Hall launches collection of NFTs

Sniffing Around Urban Small Areas & General Explosives dog joins Surrey Fire & Rescue
Martin Lewis says Twitter are adding an edit button
BBC remaking The Trip with Ed Gamble and James Acaster
Halotop ice cream launch avocado flavour
Morning Live feed Gethin a very spicy apple pie
Frankie & Benny’s ban ketchup
Iceland launch “Hash” brown fries
Guide Dogs UK employ a dog
Solar powered, rain sensoring windscreen wipers for glasses from Must Have Ideas
Pastry scented perfume from Lidl
Mini limo with hot tub
Hampshire Fire & Rescue carry flamethrowers to fight fire with fire
Buy LNER train seats for your home
Lego launch maxifigures
Bremont Williams racing watch which sprays you with champagne
Bison reintroduced to the Thames Basin
Pizza Express vegan garlic lip butter
Timehop predict toothpaste Oreos
Paintings at National Trust properties sent for restoration are replaced by human models
British Transport Police looking for people to sing on new See It, Say It, Sorted, single
Blackpool Tower to be painted tangerine
Dino-cam at Edinburgh Zoo
Mr Blobby on the new face of Big Ben
Honda have front seat pet co-pilot option

SpecsaVARs glasses
Pot Noodle pizza

And lastly, genuinely not sure if this is an April Fool or not, given some of the other mad things they’ve done, but LadBaby has done a Sausage Roll candle


Added after midday as I found them:

“Pam” prequel to Gavin & Stacey
Hampshire & IOW Air Ambulance scaring off the birds with new speakers and purple blades
Wired autocomplete glue




April Fools 2021

1 04 2021
After a bit of a damp squib last year, the corporate April fools seem to be back! There are a few notable absences (as well as fewer sites doing their own round-ups), but definitely a much wider selection than last year, and some very good ones too – so here we go! The Guardian reveal plans for a second Suez Canal along the Egypt/Israel border. Edinburgh Zoo had people in costume on their Panda Cam. Volkswagen announced on Tuesday that they were changing their name to Voltswagen:
QI launch an OnlyFacts account for over-18 rated trivia: Jake Humphrey announced a long-form interview with the Queen:
Off Menu Podcast changing hosts: Ant & Dec are changing to Dec & Ant: Ordnance Survey discovered a new Scottish Island: Innocent & Heinz launch Smoup: The Good Roll launch left-handed toilet paper: Dairy Milk with Sweetcorn: ASDA launch Baked Beans mixed with Weetabix: Lego launch “Smart Bricks” that move out the way so you don’t step on them: Wild deodorant launch a sweat scent: Jude’s ice-cream launch a salt and vinegar flavour: Surrey Police announce interactive stab vests:
Subway launch “helping hand” leaving you a free hand to scroll while you eat:
Hot Tea taps in kitchens:
Argos launch a lawnmower that’s also a treadmill:
Birds Eye launch a potato waffle toaster:
Buckingham Palace to become office space:
Happy Beds launch a concrete mattress:
ITV announce a new show, “Dove Island”:
BMW are getting rid of indicators as an “under-utilised feature”:
Andover Police run a competition to win a Get Out Of Jail Free card:
BBC Morning Live got Gethin Jones quacking to improve his workout:
Surrey Road Police share accident after driver was under the influence of Calpol:
Sainsburys launch Free-From Coriander range: Hampshire fire and medical services launch a flower arranging course for if your employees are poor at first aid or fire safety:
Pringles launch lip balms: McDonalds launch new three fries portion:
The Independent says scientists have developed living robots:
The Queen is abdicating and taking a job at Facebook:
Terry’s Chocolate Orange launch lots of other fruits: Digital Camera World announce new solar-powered DSLRs:
Lensology launch X-ray Vision lenses:
Sky Mobile launch a pet tariff:
The grass at Wimbledon Centre Court is turned purple:
Frankie and Benny’s launch a meatball bath bomb:
Walkers launch chocolate Wotsits:
McCain launch upside down potato smileys:
Lipton launch a self-jiggling teabag:
The Baby Club tv show is launching The Grown Up Club: Mike Pilavachi launches Soul Survivor SAGA:
Jeremy Vine gets someone to impersonate him in conversation with Ken Bruce:
England will compete in pink at the Commonwealth games:
Marmite, who normally do excellent entries, just seem to have launched a photoshop competition for where the Marmite lid might land next:

I’m aware that the Twitter and Instagram posts are self explanatory, but I’ve added a brief description before each one, just incase the companies go back and delete them after today.
*UPDATE* – more things either posted since midday or I’ve found them since midday!   Toilets Plus launch the FOMO loo:
  Teletubbies launch their own cryptocurrency:
  Tom Kerridge gives a recipe for mushroom ice-cream:
  Paddington doesn’t like marmalade anymore:
  The Post Office launch a collar to translate pets.
  DuoLingo launch a toilet roll:
Matt Lucas told The One Show he was going to be in Line of Duty:





April Fools 2020

1 04 2020

There were a lot of people on Twitter saying April Fools should be ‘cancelled’ this year.
My position on it is that as long as it’s kept light-hearted and harmless, then it’s a great distraction for us all. There’ve been all sorts of other jokes out there to keep spirits up, people don’t seem to take issue with any other form of comedy, and yet for some reason people have written off today – it’s a shame.
(I’m sure most people will disagree with me, that’s fine, we’re all allowed an opinion.)
Anyway, disappointingly it looks like nearly everyone has erred on the side of caution; this is all I’ve found:

Not great in quality or quantity, but respect to them for giving it a go!

Let’s hope that this time next year life is back to normal and we can enjoy this properly.


UPDATE: things found after the midday deadline





April Fools 2019

1 04 2019

Can’t quite believe it’s my tenth year of doing this! (see the back catalogue here – although I imagine many of the older links will be broken by now!), anyway, in the hope of finding out Brexit was all a big joke, here we go…!


Thumbs Up release new range of pet-tech including: Drone dog walker, Paw scanner pet door, and Catapoop.

Telegraph: Parliament ban April Fools jokes.

View this post on Instagram

You would not paint over a van Gogh, would you? The all-new BMW i-setta with fully-electric drive train. True to its style, ready for a new century. #THEi #BMW @BMWi #BMWi __ BMW i-setta (40 Ah): Energy consumption in kWh/100 km (combined): 6.1. Fuel consumption in l/100 km (combined): 0. CO2 emissions in g/km (combined): 0. The driving range depends on a variety of factors, of course. We mean: like always, huh? For example your personal driving behavior, selected route, weather conditions, usage of heating/cooling and preconditioning. The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (UKL) 315/2002. The figures refer to a vehicle with basic configuration and white paint finish, registered in Germany. Virtually, the range shown considers optional equipment and the different size of wheels and tires available on the somehow real model. The values of the vehicles are already based on the new WOOT regulation anyhow and are translated back into the older NEXT ONE-equivalent values in order to ensure the comparison between the vehicles. The CO2 efficiency specifications are determined according to Directive 1916/E30/DACES and the European Regulation in its current version applicable. Ever wondered, if someone really reads all the text. But, the values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEXT ONE cycle for the classification. If you really care, you can have a deeper look into further information about the topic of fuel consumption and the specific CO2 emission of new passenger cars in the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points.

A post shared by BMW (@bmw) on


Items I saw listed on other roundup pages but couldn’t find evidence for on the actual internet (will add links later if I find them):

  • Colman’s Mustard Custard.
  • Uber Pogo Stick.
  • Brussells banning British Biscuits from EU meetings after Brexit.
  • Sainbury’s Pink Avocados.
  • Kia Touchscreen Steering Wheel.

Items found after I published at midday:

Daily Express: Britain to leave Eurovision after Brexit.





April Fools Round-Up 2018

1 04 2018

Bit later than normal due to Easter Sunday taking priority, but here we go, a pretty strong year this year! Enjoy!





April Fools 2017

1 04 2017

It may have fallen on a Saturday this year, but that doesn’t mean there’s not a VAST crop of stuff to be found! Enjoy 🙂

https://www.facebook.com/pg/IKEASingapore/photos/?tab=album&album_id=1299561796787222